Panasonic business systems made joint efforts with Aspect focused on the utilization of feature sales in all of Panasonic Business telephones, Faxes, and switchboards.
This campaign was mostly below the line. In addition to set of seminars, conferences and road shows focusing on educating the consumers about the benefits of reliable Japanese product.
Changing the motivation of the buying decision into a long term investment in a system that is fully integrated with their daily requirements. Panasonic became the leader in small and medium size of Analog, Digital and VOIP telephone systems.
Again, Aspect’s campaign resulted in a significant increase in not only market share, but also an increase in brand loyalty.