If it's not possible to do without advertising, then it's not possible either to do without good advertising ... effectiveness and influence advertising became a board science, inevitable studied and utilized in systematic and effective advertising campaigns' planning under the current market circumstances since this has become the only way for the advertiser to reach his goals, and achieve his marketing plans

Egypt wasn't isolated from this advertising revolution, which spread all over the world, and it's long history in the field of advertising qualified it to have it's own school, and it's distinguished pioneers ... so as companies and foundations complete to study and present their campaigns in a better image the advertising agencies also complete to present better marketing and advertising services for these companies and foundations, under the promising market's resources and the available market's chances.